Despite how much it gives us the ick, we need to know what makes us unique (our USP). In this blog, I’m walking you through how to figure out yours without pulling your hair out.

As a wedding professional, you’re not just selling your services– you’re selling yourself. Finding your brand voice is the key to your brand strategy. In this blog, I’m giving you 2 simple tasks to help you build a strong foundation.

“Okay, but seriously, WHAT IS A BRAND VOICE?!”

We’re finally debunking this buzzword and making sense of it. Here’s exactly what you need to know about brand voice for your wedding business.

What is local SEO? Is it different from “regular” SEO? How do you use it? Will it help you make more money in your wedding business? I’m answering these questions and more. Give it a read!

Does blog formatting actually matter? You bet! Click to learn how to format your blog posts for optimal engagement and conversions.

Yeah, yeah, yeah, you KNOW you need to blog. But how the hell do you actually do it?

Read this one to find out exactly how to write a bomb AF blog post introduction that keeps ‘em reading.

What is search intent and how can you use it to market your wedding business? In this blog, we’ll walk through the 4 types of search intent and how you should use them to create content your couples actually want to read.

Your messaging is the lifeblood of your business. If you’re not speaking directly to your clients face-to-face, you’re speaking to them through copy. Hiring a copywriter is an up-front investment that produces long-term results. It’s essential for wedding pros who are 2+ years into their business, who understand their target audience, and who are ready to level up their messaging.

To understand and appeal to your ideal client, you don’t just need to know how to write well. You need to know what to write. Sales psychology helps you do this by breaking down the processes our brain takes to make a purchase. If you understand how your audience is thinking, you can write better copy.

Crafting a value-packed offer is important, but if you don’t have great copy to go with it, you’ll have a hard time selling. Each offer is unique, and needs different types of copy. On your website, it’s important to have the right type of copy for each offer. Do you need a sales page or a services page on your website? This post will help you find out.

Writing content is time-consuming. It takes a lot of planning and even more time to execute well. If your headlines aren’t written for conversions, you’re wasting all of that time on content that no one will read. Learn how to write headlines easily with my 5-step framework.

Even in the age of social media, you need to have a website, and it needs to be a good one. But how do you know what pages to include? This blog post will walk you through each of the 4 primary pages every wedding pro needs to boost their website traffic. Learn exactly what each page is used for, what key messages you could include, how you can format them, and get CTA suggestions. You’ll be writing website copy that knocks your visitors’ socks off in no time!

The copy on your website can make or break your business. As a wedding professional, your website is the central hub of your business. Many times, it’s your first – and only – chance to impress potential clients. To make sure it’s always looking (and performing) its best, avoid making these 12 common copywriting mistakes.

In marketing, your website is your most important tool. To keep it working well, you need strong copy and good design. Website copywriting can seem daunting at first, but if written well, it will serve you for years to come. In this blog, I’m walking you through the answers to 5 common website copywriting questions. With these tools under your belt, you’ll be writing strong, conversion-based copy in no time!

You can spend less time and energy on marketing your wedding business. How? Repurpose your content. With this strategy, you can increase your leads and drive more traffic to the content that matters.

Are you tired of sifting through irrelevant SEO resources? You need the information that will help you optimize your website and content for your ideal clients. This blog cuts out all the crap you don’t need and focuses only on what you do need. It is possible to have great SEO and run a wedding business simultaneously. All you need are these tips!

Content marketing can be stressful. There are so many platforms to choose from, each with its own rules and formats. Microblogging is a great technique to add to your overall social media strategy. It can be used universally, so you don’t have to recreate the wheel. Turn your social content into valuable information you can share with potential clients to build trust and boost sales.

If you’re a small business, you’re probably doing most of your marketing yourself. A content calendar is a necessary tool for your content marketing strategy. It keeps you organized, strengthens your brand, and helps you build your community. How do you create one? Check out my seamless 10-step process and get started kicking content marketing ass today.

It’s the debate that has plagued the marketing industry for years. Is quantity or quality more important? The short answer – at the end of the day, quality is more important than quantity. But you can’t have a successful digital marketing campaign without utilizing the positive aspects of both. In reality, the answer to this question is a lot more complicated. Find out what you should be taking into consideration when creating a digital marketing strategy that includes high-quality, consistent content. And why you should avoid only utilizing one.

Copywriting is something every wedding professional needs. But not everyone knows about this secret weapon in marketing. What is copywriting? What’s all the hype surrounding it? Do you need to hire a copywriter? Can you DIY your own copy? Find out exactly what you need to know about copywriting for your business. I’m answering all of these questions and more!

The wedding industry is (seriously...no pun intended) overwhelmingly white. No, I’m not talking about the dresses or the flowers or the floor-length linens. I’m talking about the people. Namely, the people on the covers of all the magazines, in all the social media posts, and dominating every image on Pinterest boards. Except that’s not what the world looks like. 

We’ve all seen them. They’re the fast-moving blogs that are dominating digital wedding industry platforms and inspiration boards: real weddings. Some prefer to call them featured weddings.Whatever name suits you, there’s no denying that these blogs are becoming more popular by the day.

Do wedding photographers really need to blog?

Yes, and you can’t just use images. Sorry.

As an established business owner, you know your online presence is essential for success. And blogging is the #1 marketing strategy you should focus on as a wedding photographer. Find out why in this blog!