SEO resources and copywriting tips to help you master this whole marketing thing.

In here you’ll find my thoughts on all things branding, copywriting, and SEO (for wedding pros obv, but many of the lessons apply to other creatives, too!). If you’re stuck on something and don’t find your answer here, let me know! You can connect with me on IG or send me a quick email and I’ll add it to my list of stuff to cover.

Emily Dilworth Emily Dilworth

What Is Copywriting and Why Do You Need It? 

Copywriting is something every wedding professional needs. But not everyone knows about this secret weapon in marketing. What is copywriting? What’s all the hype surrounding it? Do you need to hire a copywriter? Can you DIY your own copy? Find out exactly what you need to know about copywriting for your business. I’m answering all of these questions and more!

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Emily Dilworth Emily Dilworth

How Can You Make Your Wedding Business More Inclusive?

The wedding industry is (seriously...no pun intended) overwhelmingly white. No, I’m not talking about the dresses or the flowers or the floor-length linens. I’m talking about the people. Namely, the people on the covers of all the magazines, in all the social media posts, and dominating every image on Pinterest boards. Except that’s not what the world looks like. 

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Emily Dilworth Emily Dilworth

How to Make Your Featured Wedding Blog Successful

We’ve all seen them. They’re the fast-moving blogs that are dominating digital wedding industry platforms and inspiration boards: real weddings. Some prefer to call them featured weddings.Whatever name suits you, there’s no denying that these blogs are becoming more popular by the day.

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Emily Dilworth Emily Dilworth

What Are The Benefits of a Blog For Wedding Photographers?

Do wedding photographers really need to blog?

Yes, and you can’t just use images. Sorry.

As an established business owner, you know your online presence is essential for success. And blogging is the #1 marketing strategy you should focus on as a wedding photographer. Find out why in this blog!

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